Virginia scores 8th nationally in the frequency of Google searches for “luxury,” “luxury cars,” “Luxury goods,” “luxury travel,” and “luxury apartments,” according to Chrono24, the maker of luxury watches. The fascination with luxury goods appears to be mainly an East Coast phenomenon, with New York topping the list. Lest you think that the metric of luxury-goods searches is a proxy for per-capita income, consider that Mississippi appears third on the list. As a Chrono24 spokesman noted, “It is important to realize that having an interest in luxury living is different from actual living a life of luxury.”
The fascination with luxury eludes me. I subscribe to the philosophy of living within your means. In my case, living within my means rules out driving BMWs, wearing gold-plated watches, and sojourning in 5-star resorts. I don’t spend a lot of time drooling over things I cannot have. Similarly, I’m not remotely interested in the lives of the rich and famous, especially those who think that the ostentatious display of luxury will give purpose and meaning to their existence.