No, You Can’t Use Public Streets as Billboards

Aerial rendering of proposed “Baby Lives Matter” mural

by James A. Bacon

Last month Venture Richmond, a nonprofit organization promoting Richmond’s downtown, obtained approval from the Planning Commission to paint a 200-foot-“Black Lives Matter” street mural on East Grace Street. Then Mike Dickenson, candidate for City Council, submitted an application to paint a “Baby Lives Matter” mural in front of Richmond Planned Parenthood.

After a closed meeting earlier this month, the planning commission reversed its previous approval of the “Black Lives Matter” approval, and Venture Richmond withdrew its application.

Dickenson told Virginia Public Media that he was trying to make a point: “If you allow one, you have to allow all.”

Venture Richmond’s Proposed “Black Lives Matter” road mural

Street murals are a thing now. First introduced in Washington D.C., the practice has spread to numerous other cities across the country. Then conservative groups countered with requests for “Blue Lives Matter” murals.

“I think it’s best if government just stays out of making roadways and other public areas political art displays, because then you pick and choose and government shouldn’t be in the business of doing that,” he said. 

Bacon’s bottom line: Dickenson makes an important point. Public streets are for the public. They should not be suborned by private interests. If someone wants to make the point that black lives matter — or baby lives, or blue lives — let them buy a billboard!

The incident also calls into question the judgment of the Venture Richmond leadership. The organization is focused on downtown development, marketing, tourism, and beautification. It puts on events and manages the Richmond riverfront. Venture Richmond is not a political advocacy organization. It has no business involving itself in political or public-policy controversies beyond narrow issues impacting its downtown initiatives.

In the wake of the city’s inability or unwillingness to enforce public order in the face of continued “protests,” many businesses are rethinking their commitment to downtown. At the very least after this episode, I’d be rethinking my commitment to Venture Richmond.