Jeff Schapiro of the Richmond Times-Dispatch has a by-lined story on Tim Kaine’s early use of television ads, plus what will probably be regular feature, “Campaign Spot Watch.” “Spot Watch” examines each ad in detail, here and here.

I find the difficult role of Kaine’s wife, Ann Holton, to be interesting. As a district court judge, she is banned from participating in election campaigns, but she got permission to appear in one of the ads as long as she did not speak. I wonder if there will be other strained situations for her down the road.

While his wife could not speak, Kaine’s children do vouch for their Dad. I’m uncomfortable with a candidate bringing his/her family too much into the campaign and I hope to see the ad to gauge whether it trips my comfort meter. Mark Earley did an ad with his kids and Ukrop grocery bags in 2001 that I don’t think did him any good.

Update: Norm at One Man’s Trash, the go-to guy in the Virginia blogosphere on all things advertising and message related, has his take here. I incorrectly attributed both “Spot Watch” write-ups to Schapiro; Norm, showing much more attention to detail, noted that Tyler Whitley evaluated the biographical ad. Schapiro evaluated the tax reduction ad.


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Comments

  1. What’s wrong having the Kaine family in a political ad. It just informs the public about the candidate. I would love to see Kilgore’s political ad with his mother featured.
    Barnie Day’s line…Say hey to Willie Mae.

    A family value issue here.

  2. Addison Avatar

    Just watch it on http://www.kaine2005.org.

    C’mon Will, as an ambassador of the new media, you must embrace the new media.

  3. Will Vehrs Avatar
    Will Vehrs

    Well, ok, Addison, but I really want to see it like most people do: in the kitchen, with dinner cooking, the phone ringing, the kids yelling, and the mortgage escrow account summary on top of the mail pile.

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