Photo credit: Richmond Times-Dispatch

by James A. Bacon

Sidney Gunst, who died last week, was best known as the pioneering developer of the Innsbrook office park in Henrico County — the biggest employment center in the Richmond metropolitan area outside of downtown Richmond. The Richmond Times Dispatch’s Greg Gilligan did a fine job on short notice of capturing Sidney’s inimitable spirit in an article published yesterday. But to those of us who knew and loved him — and we are many — there is so much more to say. God broke the mold when he made Sidney. Everybody has a story to tell about him. I’ll tell just a few of mine.

The thing I loved most about Sidney, aside from his irrepressible sense of humor, is that he was a man of great enthusiasms. He joked about still being ADHD at the age of 70, and there was probably some truth to his self-diagnosis. He was endlessly curious, and he had an incredibly wide range of interests. But he didn’t dabble. When he got involved in a project, he threw himself into it wholeheartedly.

On this blog, I have written about Sidney’s crusade to redevelop the Innsbrook office park for the 21st century. Innsbrook was designed for the autocentric age of the 1980s and 1990s, but the world had changed. Energy was flowing back into the central cities, and he knew that Innsbrook had to change with the times. He spearheaded the effort, which is finally beginning to show results, of converting the vast tract of scattered office buildings and parking lots into a vibrant, around-the-clock, mixed-use community.

But business was only one of his interests.

After becoming financially independent, Sidney immersed himself in the Ayn Randian philosophy of Objectivism. Objectivism is best known as a philosophy of free-market economics, and there is little doubt that Sidney’s interest was informed by his endless battles with nay-saying planners and bureaucrats. But he went deeper, much deeper. Objectivism offered insights into the principles of governance, and Sidney frequently opined upon the brilliance of America’s founding fathers in creating a democratic republic that protected individual rights. Not only was Sidney active in the local Objectivist club, but for years he personally funded a publication of essays, The Objective Standard, that continues to build on the groundbreaking work of Ayn Rand. Sidney loved arguing about politics (always in a friendly way), and you could count on any debate to wind up as a discussion of first principles.

In his personal demeanor Sidney was an optimist, but he was concerned about the direction the country is heading. He saw Big Government as steadily constricting the sphere of human freedom. He worried that Americans’ individual liberties are being steadily eroded.

The 9/11 terror attack was a traumatizing event, and Sidney was concerned that the political tenor of the country was so fraught that the enemy within could cause as much disorder and panic as the enemy without. He spent considerable effort developing a business plan that might be best summed as survivalism for urbanites. His idea was to purchase a tract of land in rural Amelia County and convert cargo containers into solar-equipped homes with water and waste recycling systems, a sanctuary to which people could retreat and live off the grid. I’m not sure why he dropped the idea — I suspect many people of means would have participated in such a program as a form of insurance. But Sidney’s wife Sheila did incorporate ideas from that venture into her own business of custom-building and designing cargo containers as personal dwellings. Her customers aren’t survivalists. For the most part they are people just looking for an indestructible “cabin in the woods.” Still, Sidney was her greatest salesman.

Another Sidney project was to save Richmond’s Monument Avenue statues by converting them from memorials to dead Civil War generals into vehicles for teaching and understanding Virginia history. He was involved with the city commission that studied the future of the statues before the protests last year led Mayor Levar Stoney to tear them down. For a time, the commission was leaning toward the idea of “reinterpreting” the statues. Sidney wanted to build upon that idea by using the statues as centerpieces for documenting, reinterpreting and debating all of Richmond’s history. Indeed, he envisioned Richmond becoming a living laboratory and a global leader in involving the entire community with the reinterpretation of its history.

Advances in digital media were making new things possible. Sidney saw tourists approaching, say, the Lee Statue and using smart phones to summon histories, commentaries, videos, and even Artificial Reality presentations about Lee the man, the artistry of the statue, the historical context in which it was erected, and so on. The sources would be deep and rich, and allow people to explore at multiple levels, and contribute their own scholarship (professional or otherwise) to advance the conversation. It would be an open democratic conversation, not one controlled by elites…. or the mob.

But the statues were just the beginning. He viewed them as the impetus for creating deep dives into other historical sites from the Tredegar iron works to the Lumpkin slave jail to any number of historical buildings or locations. He saw members of the public, from VCU students to retired antiquarians, contributing to the projects. He saw the entire history of Richmond coming alive. He saw new technologies, digital platforms and enterprises being innovated as Richmond pioneered a new way of looking at the past.

Such was not to be. Sidney’s ideas were buried by the nihilism of last year’s protests. He was greatly disappointed and somewhat cast adrift. But, if he had been allotted more time, he would have come up with something new. Of that, I am certain.

Sidney was an atheist, but if he somehow makes it through the pearly fates, it won’t be long before he’s telling God, in the friendliest, most self-deprecating way, that heaven could stand a few improvements. And, by the way, the omnipotent author of creation could be a little more respectful of individual liberties.

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11 responses to “Sidney, We’ll Miss You”

  1. DJRippert Avatar

    Richmond’s problem was that it never became a Civil War historical site. It was, and remained, a Confederate historical site. The failure to make that transition, starting in the 1990s, doomed the city’s plans to contextualize itself.

    1. Super Brain Avatar
      Super Brain

      Good point DJ. Richmond is the home of missed opportunities.

      1. Maybe a “Museum of Missed Opportunities” would draw some tourists to the city…

    2. how_it_works Avatar

      There’d be nothing wrong with Richmond if there weren’t cities in 49 other states to compare it to.

      1. DJRippert Avatar

        You’re right. 100 years ago Richmond was positioned favorably as a southern city … against Atlanta, Charlotte, Nashville, Raleigh, Jacksonville, even Miami. But there was a bifurcation. Richmond joined Birmingham and Jackson as insular places with no real interest in growth while Atlanta, Nashville, Charlotte, etc took off.

        Part of the issue is the attitude of upper-crust Richmonders. Part of the issue is the Byrd Machine laws / prohibitions still on the books that keep cities out of counties and prohibit annexation.

        Sometimes you have to wonder if the city / county separation unique to Virginia is a sign of structural racism. The City of Richmond is majority Black (50.6% in the 2010 Census) while Henrico County is 29.5% Black. Chesterfield is 21.9% Black.

        1. LarrytheG Avatar

          I’m sorta wondering if you think these other southern cities are not predominately black and surrounded by white suburbs also – like Richmond?

  2. Super Brain Avatar
    Super Brain

    Bacon at his best.

  3. LarrytheG Avatar

    I did not know Sidney Gunst and only know how JAB described him. He likely was a capitalist, an entrepreneur and an innovator, and likely a developer.

    Developers are not evil. Some of them like Gunst are leaders who work with city planners and actually can and do help “planners” understand how the real world and markets really work which when the collaboration “works” , good things happen that benefit a lot of people.

    Larger, better financed, developers are much more able and willing to add to and benefit than smaller under financed ones are that have much less ability and flexibility to contribute and really much more in need of their own interests – even if it comes as an expense to others.

    So I LIKE folks like him – it’s how better development happens and it’s how transitions in land-development can more likely happen.

    So we lost him and his contributions and I thank him.

  4. killerhertz Avatar

    So did he die of ADHD or COVID? Either way I’m assuming he was vaxed.

  5. Steve Gillispie Avatar
    Steve Gillispie

    Excellent tribute to a man for whom no tribute could be adequate, such was the multi-dimensionality of Sidney’s essence.

    I believe Jim is also correct that Sidney would want his biggest legacy to be his battle against the current zeitgeist to extinguish Judao-Christian culture and values as well as the principles, laws, and institutions which have served as the foundation of our society, educational and economic models and governing systems.

    I join those who will miss him deeply.

  6. Lin Zinser Avatar
    Lin Zinser

    Jim, thank you for that wonderful tribute to Sidney. He loved Richmond and Virginia and wanted them to be among the best places to live and visit. I will miss him tremendously.

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