by Bob Rayner
Modern marketers understand the value of data — no matter how trivial. That’s how we know, or at least can consider the possibility, that Virginia is the 10th sleepiest state in the union, tied with Pennsylvania, a numbers nugget delivered by MatressInsider.com, the bedding retailer. The company gathered county health data from around the country to see how many people sleep less than 7 hours per night. The sleepiest state: Hawaii, where 43.2% of adults report less than 7 hours of shut-eye. That’s no surprise, with so many waves to catch. The No. 2 and 3 spots are a surprise: West Virginia and Kentucky, respectively. Maybe it’s all those coal miners worrying about what new horrors the Biden Administration is dreaming up for them. Virginia clocks in at 38.6%. No breakdown by region, but we suggest the folks in Northern Virginia stay in bed a little longer. No need to rush into work, folks. America’s best sleepers, by the way, live in Minnesota, where just 29% don’t sleep enough. Plenty of warm blankets up there.
Insomnia can make you hungry. And according to Pricelisto, a web site that tracks pricing, Virginians are most likely to seek fast food at Chick-Fil-a. The finding is sure to horrify in certain narrow precincts, but there’s no denying good taste and superior service. It’s equally unsurprising that Five Guys ranks No. 3 among Virginia’s favorite fast-food spots. The stunner is No. 2: Hardees. To paraphrase a certain former president, the ‘ 70s are calling and they want their burgers back.