
Why aren’t more conservative strategists adopting the Permanent Campaign Model? We asked American Majority Action’s Ned Ryun for the blueprint.
by Hayden Ludwig
Virginia’s race for governor is shaping up to be the most consequential race of 2025 and a bellwether for the 2026 midterms. Lose those and we put President Trump’s entire America First agenda in jeopardy, inviting endless stalling and impeachment hearings by Democrats.
Ned Ryun is trying to prevent that.
“We can’t run like it’s 2005 if we’re serious about beating the Leftโand I hope conservatives are as serious about winning as we say we are,” he told Restoration News in an exclusive interview.
Getting serious means running a permanent campaign
Ryun is the founder and CEO of American Majority Action, which trains conservative leaders, and the nation’s leading expert on what’s called the “permanent campaign” โ building the infrastructure to prime Republican voters not days, but years in advance of Election Day. That requires coordinated voter registration, message microtargeting, and maximal early voting turnoutโwhether it’s in-person or by absentee ballot.
“Virginia has 45 days of early voting,” Ryun explained. “If Democrats are banking votes in mid-September, Republicans can’t wait until November 4 to start turning out the vote. They have to start now โ or better yet, years ago.”
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