
by James A. Bacon
Winsome Earle-Sears, the Republican candidate for governor, has unveiled her first campaign ad. In it, she introduces herself to the voting public as an immigrant from Jamaica, a former Marine, and a small businesswoman. The tag-line: “Earle-Sears is living proof that the American dream is alive and it is her mission to keep it that way for all Virginians.”
In her stump speeches, Earle-Sears advocates traditional Republican priorities: Education reform, business and job creation, an all-of-the-above energy policy, and safe communities. It’s a solid platform. But is it enough to defeat Abigail Spanberger, the Democratic candidate who has a reputation (whether deserved or not) as a “moderate”?
The campaign strategy playbook says to define your opponent on your terms, not theirs. Earle-Sears has not done that yet. A handful of press releases emanating from her campaign have been critical of Spanberger, but they have been scatter shot and they have failed to gain traction. One issue, though, seems to have breakthrough potentialโthe deportation of criminal illegal aliens.
In a recent press release and video on X, the Earle-Sears campaign assailed Spanberger’s “close allies,” Fairfax County Commonwealth Attorney Steve Descano and Sheriff Stacey Kincaid, for releasing a violent criminal illegal immigrant into the community despite his federal firearm conviction and allegations of violent crimes.
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