Academic department puts million-dollar mark on football field
by Joe Fitzgerald

There either is or should be a rule that says if your organization is doing something that makes absolutely no sense to most of the people outside and many of the people inside, you should explain it better or do it differently.
Specifically, if one of your academic departments is paying a million dollars to the athletic department to advertise on the football field, you might want to explain it as more than a partnership. But first, youโd have to figure out what it is.
Paraphrasing the Daily News-Record story, with sponsorship logos on the playing surface now allowed by the NCAA, the JMU School of Professional and Continuing Education had purchased the right to place its logo at each 25-yard line at Bridgeforth Stadium. JMU SPCE will pay JMU athletics $1,066,675 total through the 2028-29 academic year.
Images in JMUโs marketing of this deal show just the name of the SPCE painted on the field. Nothing about what the school does or what it can do for the average football fan. Just the name.
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