by James C. Sherlock

We note that the owners of Medical Facilities of America (MFA) have renamed their entire 51-facility chain “Lifeworks Rehab”.  

They can change it weekly if they wish.  There are no rules on that front.

We are left to presume it is happenstance that now none of the bad MFA headlines and stories can easily be traced to them.  The same coincidence happened in December 2024 when the Colonial Heights Rehabilitation and Nursing Center scandal exploded.  At that point the same guys retired their Innovative Healthcare Management flag and moved Innovative Healthcare’s facilities under their MFA label.  

Those facilities advertised at that point that they were “under new management”.  I wrote about it.  They removed that claim from the websites.  

Now “Lifeworks Rehab”.  All is forgiven.