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7 responses to “Oh, To Be An Incumbent”
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“It’s good to be King.” Of course, the next best thing is a map and a crayon.
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I wonder if the average Virginia politician finds crayons to be delicious.
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Amanda?
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Ah, this takes me back. Too few resources for too many begging hands means tough decisions are needed, targeting, and the loudest pleas and demands usually come from the caucus incumbents, many of them not really vulnerable (if they are, it is usually their own fault.) But this time they are often running in many new precincts….
This is a brutal triage process, with some given up for dead from the start and some assumed they will survive on their own. The money should go where it will make the difference for a campaigns on the edge. This year, thanks to Youngkin’s fundraising, more campaigns are likely to get in that middle category.
But the ads didn’t wow me. Little 15-second hit jobs on “Democrats.” What does that tell us about the polling on the words “liberal” or “progressive” or even “woke”? I’d be spending on name ID for the R candidates in those districts, positive name ID.
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Youngkin has brought in a nice haul to spread around. Will it be enough?
https://apnews.com/article/glenn-youngkin-2024-virginia-elections-campaign-finance-77fc0314043bd1b88f722952bf3426b5 -
In marketing there is a concept called “brand awareness”. Through a variety of means (including advertising) you try to get people to recognize your brand in a positive way.
“Coke is the real thing”. Coca-cola
“Just do it!” Nike
“Red Bull gives you wings” Red BullNeither political party in Virginia seems to have much of a recognizable brand.
What would be the brand statement for the Republican Party in Virginia that equates to the statements I listed above?
“Downsize government, upsize the future”?
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Fun with words… your boss calls and says, “I’d like you to mosey by my office, scan a moot document, then your give a reflexive response.”
What’s up?

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