The Winchester Star is reporting (requires registration)that the gubernatorial campaign of Sen. Russ Potts owes $339,125.31. Cash on hand is only $86,971.69.
I was a harsh critic of the Potts campaign, but I take no joy in his indebtedness. I would rather see more third party candidates than less and the financial problems Potts faces have to be discouraging to future third party challengers. It is doubly discouraging when we remember how much support Potts got from Virginia editorial pages and so-called opinion leaders. Few third party candidates can expect that kind of fawning attention.
Sen. Potts only got 2% of the vote despite spending a lot of money (not a lot in comparision to the major party candidates, but a lot nonetheless). I suspect he would have gotten the same number of votes, if not more, if he had run a savvy internet/blog intensive campaign instead of the derivative kind he was suckered into buying.
Maybe that’s the lesson. If you’re going to run a third party campaign, forget the high-priced consultants and don’t count on expensive, “quirky” ads to help you catch fire with the voters. It’s almost counterintuitive, but we could have more and better third party candidates if they run shoestring campaigns instead of becoming slaves to fundraising.

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