There is no standard definition for what makes a person a “bro,” but you generally know one when you see one. They are mostly male students from the East Coast who join fraternities, gravitate to majors in finance and can tell you exactly how many beers they “crushed” last night. They like to wear bow ties in a sort of neo-Preppy way, but oddly, also tank tops. They’ve seen every episode of “Entourage” five times and like to address each other as bro, broski or brofessor.
By Beaton’s reckoning, UVa squeaked ahead of Notre Dame, Syracuse and Duke for the coveted No. 1 spot in bro-dom. It really helps to have a lacrosse program and a J. Crewe store nearby. See the ranking here.
— JAB