Koelemay's Kosmos

Doug Koelemay


 

 

In Name Only

US Airways keeps its name in its merger with America West, but the Arizona airline is sucking the show right out of Virginia.


 

Arlington-based US Airways has been out of bankruptcy for less than 18 months of the last 50 since 2001, so it is fair to wonder exactly how attractive the airline would be to any investor, particularly in a year when rising fuel costs and cheap seats will drive American carriers to lose about $5 billion dollars. Now the airline built over the last 25 years on Alleghany, Piedmont, Colgan Air and Pacific Southwest is being acquired by Phoenix-based America West.

 

The deal was announced as a merger in huge headlines in The Arizona Republic newspaper in Phoenix on May 19th, as in “AmWest, US Airways unveil merger deal. Nation’s fifth-largest airline would be headquartered in Tempe.” Phoenix television stations covered the press conference announcing the merger live, then found “man-in-the- street” support for the local airline making good, keeping the local economy going, moving new jobs to Phoenix and creating, through the US Airways route structure in the eastern United States, Europe and the Caribbean, great new connections for Arizona business executives

 

This is more an acquisition than a merger. America West is, in fact, taking over a Virginia airline. America West is to get six of the 13 board seats in the combined company. Its new investors are to get another three. America West shareholders will own 45 percent of the new airline and its new investors will own 41 percent. US Airways interests will emerge from bankruptcy to own 14 percent. About the only thing America West will give up is its call sign, Cactus, since the combined entity is to carry the US Airways name and the much less entertaining call sign, US Air.

 

In the months ahead, the deal inevitably will bring more attention to the exploding Arizona economy. A Tempe-based US Airways will join Avnet Inc., Phelps Dodge Corp and Allied Waste Industries Inc. as Arizona companies on the Fortune 500 list. Up to 25,000 people a month are moving into the Greater Phoenix area. Yet, housing, office rents, wages and salaries and other expenses remain lower than expenses in Northern Virginia.

 

And then there are the sunshine and at NBA playoff time, the Suns. One exclamation point on the future just added by Arizona’s state legislature is a new 30 percent angel investor tax credit for investments ranging from $25,000 to $250,000 in new technology companies. The credit goes to 35 percent for angel investments in biotechnology or for technology ventures located in rural Arizona. It’s another signal for a state that is becoming increasing competitive for the nation’s best jobs and most innovative ideas as it transforms its economy.

 

Take as example what the acquisition and move to Phoenix means for the US Airways economic presence in Northern Virginia. Though over 1,000 US Airways workers are likely to remain at the three major airports -- Dulles International, Reagan National and BWI -- around Greater Washington, the 600 top executives and managers in the Virginia headquarters are likely to be gone by fall when the deal is done, either transferred to Phoenix or turned loose.

 

Those 600 now could be earning from $90 million to $100 million in salaries a year, which tosses off $8 million to $9 million a year in state and local taxes and millions more in charitable and community contributions. That’s why economic development professionals bend over backwards to recruit corporate headquarters of any kind. And it is why it remains puzzling that there has been little, if any community identification or support for US Airways as a local treasure worth keeping in Northern Virginia. The 2004 session of the General Assembly, to the contrary, spent a lot of time trying to balance its budget by withdrawing the modest exemption from sales taxes that US Airways (and other corporate entities) enjoyed for certain essential equipment. Where is the love?

 

There have been other airline startups in Virginia, of course, most recently low-cost carrier Independence Air. Colgan Air is back, and Greater Washington and other parts of the Commonwealth enjoy some services from industry profit leaders Southwest Airlines, Air Tran and Jet Blue. Skeptics of the America West takeover of US Airways already have offered up the argument that the combination of one company in bankruptcy with another that enjoys only a mixed earnings record in recent years is no sure thing.

 

But new investors, including Virginia-based Peninsula Investment Partners and Air Canada parent ACE Aviation Holdings, are putting in $1.5 billion. Investors include jet engine manufacturer General Electric and European plane manufacturer Airbus, both of whom have a stake in keeping a carrier with over 400 planes flying. And travelers have an interest in a newly-integrated route structure that connects America West’s western hub in Phoenix with US Airways eastern hubs in Philadelphia and Charlotte, and secondary hubs in Las Vegas and Pittsburgh.

 

It is the 14,000 America West employees and 23,000 US Airways employees, however, who have more than a little interest in keeping their jobs. So, the most interesting thing in the months ahead may be how the new, open management style of America West’s Doug Parker, who is to be the new CEO of the combined airline, will accommodate the traditional eastern union mindset of the US Airways workforce.

 

The willingness of pilots, flight attendants, mechanics, reservation agents, dispatchers and others to accept lower pay and loss of benefits have been in a key ingredient in the ability of US Airways to survive in recent years. Announced plans to reduce the combined fleet by 59 airplanes and the number of flights by 12 percent to 13 percent suggest that attrition alone is unlikely to produce enough reductions in force for the combined airline to achieve significant cost savings. Offsetting all the seniority based arguments US Airways employees can make is the imperative of the Phoenix-based senior partner to maintain the Phoenix-based jobs.

 

Greater Washington’s Dulles and Reagan National Airports are to remain “focus cities” for the new US Airways, along with Boston, New York/LaGuardia and Fort Lauderdale. But being a focal point isn’t the same as being a headquarters. Focal points don’t bring the investments and leadership that world-class communities need to thrive.      

 

-- May 23, 2005

  

 

 

 

 

 

 

 

 

 

 

 

 

 

Contact info

 

J. Douglas Koelemay

Managing Director

Qorvis Communications

8484 Westpark Drive

Suite 800

McLean, Virginia 22102

Phone: (703) 744-7800

Fax:    (703) 744-7994

Email:   dkoelemay@qorvis.com

 

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