How Charlotte Stays Economically Competitive

Buildings participating in the Envision Charlotte energy-conservation initiative.

Envision Charlotte, a public-private partnership in Charlotte, N.C., has set the goal of reducing energy consumption in the city center by 20%. The initiative has achieved 8.4% savings so far, saving businesses in the central business district an estimated $10 million or more, Envision Charlotte and Duke Energy announced last week.

“We have cracked the code in understanding and measuring how energy is used and wasted within these buildings, and we are implementing programs today that are making a real difference in helping these businesses save money,” said Amy Aussikier, executive director of Envision Charlotte. The program encompasses more than 60 downtown buildings.

Not only does the program save businesses money, local officials see it as a competitive economic advantage for Charlotte. “Envision Charlotte is an economic development differentiator for Uptown Charlotte, where about 40% of the region’s office space is located,” said Charlotte Mayor Dan Clodfelter. “Lowering energy costs and showing a true commitment to sustainability makes us attractive to millennials, knowledge workers and companies that value cost savings.”

Bacon’s bottom line: This is a classic example of how “economic development” has evolved way past the traditional reliance upon industrial and corporate recruitment. Charlotte’s leaders are thinking about how to help make their existing businesses leaner and greener while driving down costs. They are thinking about what it takes to attract forward-thinking enterprises and knowledge workers. Charlotte isn’t the only city doing this — San Diego is pursuing a similar initiative. Why isn’t this happening anywhere in Virginia?

Actually, the opportunity exists to leapfrog Charlotte and do even better. Energy conservation for individual buildings is great, but it only scratches the surface of what’s possible. Cities should be exploring ideas like eco-districts that not only bolster the energy-efficiency of individual buildings but entire neighborhoods through shared energy generation, recycling of heat, installation of green roofs and the fostering of more compact development.

— JAB