BRT to Nowhere?

West Broad Street: not exactly pedestrian friendly

West Broad Street: not exactly pedestrian friendly

by James A. Bacon

There’s a whole lot of fuzzy thinking going on. People in the Richmond area are so enamored with the prospect of building a Bus Rapid Transit route through the city that they are saying the most astonishing things.

Bus Rapid Transit can be a great idea if done correctly. But it must be done correctly, or it will create a long-term drain on public resources in the City of Richmond and, to a lesser extent, in Henrico County that neither locality can afford.

In the company of Governor Terry McAuliffe, Mayor Dwight Jones and other local luminaries, U.S. Transportation Secretary Anthony Foxx announced Saturday that Uncle Sam will provide a $24.9 million grant toward the cost of the $54 million project, which would run along Broad Street from Rocketts Landing to Willow Lawn. (See the Times-Dispatch story here.) Virginia, flush with transportation tax revenue from former Governor Bob McDonnell’s tax increase, will kick in $16.8 million toward the project, while Richmond and Henrico will contribute a total of $8 million. (If that adds up to $49.7 million on your calculator like it does on mine, that leaves more than $4 million unaccounted for.)

Local officials touted BRT as a jobs project. “We’re going to make jobs available to people,” said Jones. The bus would shave a quarter hour travel time along the 7.6-mile route, said Foxx. For a person in poverty or without a car, that could mean “the difference between getting a job or not.” Then came this from Rep. Bobby Scott, D-3rd: “BRT will allow thousands of people in the East End of Richmond to apply for jobs in the West End they wouldn’t even think about applying for before.”

Really? At the eastern terminus, the BRT system will be anchored in Rocketts Landing, an upscale, New Urbanist development along the James River — across the railroad tracks from Fulton Hill, home to thousands of poor and working-class African-Americans. Is this some kind of cruel joke? The lawyers, investment bankers and advertising executives living in Rocketts Landing are not the ones who need access to minimum-wage retail jobs in the Broad Street corridor west of town. For the people who need the jobs, it will be a long, long walk to the BRT station.

Moving west along the proposed route, there aren’t many poor people living in Shockoe Bottom, a commercial area lined by the upscale Tobacco Row condos and apartments on the one side and yuppified apartments for the creative class on the other. As the bus route proceeds through downtown, it does pass through the traditional African-American Jackson Ward neighborhood, but that is rapidly gentrifying as more affluent Richmonders seek proximity to the jobs and amenities of downtown. Further west, the route passes through VCU, but college students hardly constitute a downtrodden class (until they have to start paying back their student loans).

West of downtown, the BRT route skirts past the Carver neighborhood with a couple thousand African-Americans. BRT could provide them better access. But the route then passes Scott’s Addition, an old industrial park that traditionally has had little residential, although it is gentrifying now with the addition of apartments and condos designed for middle-class tastes. Near the western terminus at Willow Lawn, the neighborhoods are middle-class.

For the most part, the only working poor of Richmond’s East End whom the BRT will benefit are those who take a local bus downtown and then change routes. That shaving 15 minutes off their travel time makes the difference between those people having jobs and not having jobs, however, is not a proposition that BRT backers have proved.

The other question that no one seems willing to address — at least not in public speeches — is what happens when the poor East Enders get off the bus on the West side of town. On the plus side, they can walk to their destination on sidewalks — yes, there are sidewalks on this part of Broad Street, unlike farther west. On the downside, the sidewalks are not the kind that actually invite people to walk on them, as can be see in the Google Street View atop this post. The Broad Street stroad is designed for cars, not walking. The sidewalks abut right up to streets with cars traveling 35 miles per hour or faster. Crossing the street can be challenging. Visually, the landscape is barren and inhospitable.

Even more grievous is the fact that Richmond and Henrico need to zone for higher-density, mixed-use, pedestrian-friendly development along the corridor. Zoning for greater density is the easy part. The hard part is coaxing property owners not to build a new generation of the same old low-rise schlock that aligns the corridor. Another issue that neither jurisdiction has answered — not in public statements, at least — how much it will cost to build “complete street” streetscapes that accommodate people and bicycles as well as cars and BRT buses.

I hope I’m wrong, but I can’t escape the feeling that the state, the feds and the localities have gotten ahead of themselves. They’ve got the money, so they’re going to build the project, regardless of whether they have put other elements of a corridor-revitalization plan in place. Current estimates say the BRT will cost $2.7 million a year in ongoing subsidies to operate. That could be a modest price to pay if the project stimulates a transformation of the Broad Street Corridor along the lines of Cleveland’s Healthline Bus Rapid Transit system, which has been cited as an example of what Richmond can accomplish. But that transformation will not occur in a vacuum. The job does not end with construction of the BRT line. It will take decades of follow-up to the community that arises along it.