Last year, Virginia suffered 1,800 flu deaths. So far, the COVID-19 virus has taken about 425. The 2017-18 flu season was the worst in four decades. More than 80,000 Americans died that year.
What if newspapers posted a chart of flu deaths on their front page every day, like they now do with COVID? Wouldn’t that scare the bejesus out of people? Imagine the headlines on Jan. 8, 2018 – “80 Virginians died this week from the flu.” Or this whopper at the end of February: “120 dead just this week alone from flu or flu-like illnesses.” Or this – “Flu is expected to take more than 2,000 Virginians before the season is over.”
And the drumbeat goes on week, after week, after week. I wonder if I’d ever leave the house.
I was in organizational communications for more than four decades. I have observed that when something happens every day in the background, people tend to take it for granted. Like flu deaths. But when it enters the consciousness of the general public, it can be totally misunderstood. Continue reading