Category Archives: Media

J. Stewart Bryan III, R.I.P.

J. Stewart Bryan III. Photo credit: Richmond Times-Dispatch

J. Stewart Bryan III. Photo credit: Richmond Times-Dispatch

by James A. Bacon

J. Stewart Bryan III, long-time chairman of Media General Inc., died Saturday at age 77 from complications stemming from a fall at his home. Born and bred as a newspaper man, he presided in recent years over the transformation of Richmond-based Media General from a newspaper-dominated conglomerate into a pure-play corporation owning 71 local television stations across the country.

When I joined Media General in 1986 as part of the start-up team for Virginia Business magazine, the company was highly profitable. Newspapers were fat with display advertising, and Sunday editions were so loaded with classified ads they could double as doorstops. The company owned local television stations as well as the Fairfax County and City of Fredericksburg cable television operations, a New Jersey newsprint recycling company and a slew of smaller enterprises. But senior management at the time was widely regarded as aging, decrepit and lethargic, and the company barely fended off an effort by New York money manager Mario Gabelli to put its slate of nominees on the board of directors.

Taking over as CEO in 1990 Bryan brought new executive talent into the organization and as well as a philosophy of tempered change. A true Richmond blue blood, he epitomized what was best and worst about the city’s aristocracy. He was always the gentleman, unfailingly polite and considerate to those around him. He was unflappable in temperament and loyal to those who had been loyal to him (and to his father, former CEO D. Tennant Bryan). From what I could observe, he was highly ethical in his business and personal conduct. While I felt plenty of pressure from above as publisher of Virginia Business magazine (a tiny cog in the larger machine) to raise profitability, I was never encouraged to take ethical short-cuts of any kind.

The flip side of Bryan’s gentility was excessive caution in steering the company into the future.  Media General was slow and halting in responding to the Internet challenge — although, in retrospect, it’s not clear that any other newspaper has performed much better. At a measured pace, Bryan did some smart things. He sold the cable properties to Cox Communications at a huge premium. He sold the cyclical, capital-intensive newsprint recycling business. He sloughed off smaller non-media properties. And by the early 2000s, he had presided over the refocusing of Media General into a media company with newspapers, television and Internet. The vision, as best exemplified in the company’s Tampa operation, was to fuse the unique strengths of television, newspaper and the Internet into an integrated media platform.

To this day, I think it was a pretty good vision. If the world had moved at a slower pace (and if federal regulations hadn’t made it nearly impossible to own television and newspapers in the same media market), it might have worked. But no one anticipated the speed with which the Internet would disrupt the newspaper industry. Within a few short years, classified advertising — jobs, cars, real estate, personals — moved online, gutting newspaper revenues. The volume of display ads shrunk, too, and newspapers lost pricing power as readers of the print content and the display ads embedded in them migrated to Internet content and banner ads. While newspapers could boast of more readers than ever by combining print and online numbers, advertising yielded far less revenue per reader. As sales tanked, newspapers survived by cutting costs, including newsrooms, which diminished the value of their content in the eyes of readers. It was a vicious cycle that no one, not even the Jeff Bezos-owned Washington Post, has figured out how to reverse.

I saw most of this coming and in my last couple of years at Virginia Business, I desperately tried to transplant our still-strong business-to-business brand onto the Internet by means of hybrid print-Internet products and even some unique Internet-platform products. I felt confounded by an unwillingness of Media General to fund any initiatives — we had to boot-strap everything — and my inability to circumvent the incompetent leadership of the company’s Internet team. In my final gambit, I presented a proposal asking Media General to invest in an enterprise I called “Datamancer,” which would have leveraged the Virginia Business brand to create a cluster of business-intelligence products capable of generating a subscription-driven revenue stream. There was zero interest in the idea — perhaps less than zero interest. The response was more like, ew, get this proposal off my desk! I departed Media General soon thereafter, in 2002.

I cannot say my idea would have succeeded, but that’s almost irrelevant. The larger point was the lack of interest in even exploring it. My penchant for blurting out awkward truths in management meetings probably did not help me. But Media General’s corporate culture was antithetical to outside-the-box thinking. The company pursued a strategy within its field of competency of acquiring other media properties, consolidating operations, sharing costs and cutting overhead. Needless to say, Media General did not succeed in cost-cutting its way to growth.

Indeed, the company nearly met an early demise when it borrowed heavily to purchase a chain of television stations, roughly doubling its television portfolio. Bryan was no longer CEO then, but he allowed the transaction to move forward. When the 2008 recession hit soon thereafter, Media General was way over-extended financially. Amidst speculation that the company might default on its bonds, shares of its stock fell as low as $1 per share. The company survived by restructuring its debt in a last-minute deal and by unloading its newspapers. Since then, the company has rebounded smartly, with the promise of an extra boost from a federal ruling that will allow television stations to auction some of their broadcast spectrum.

I can’t imagine that Bryan, who had long before relinquished his role as CEO, had the same attachment  to Media General in his final days that he did back when served as publisher of the Richmond Times-Dispatch. But it must have been some consolation to him that the fortunes of the company had rebounded to $16 a share.

Media General is in the midst of a bidding war right now, and there is a chance that it could be purchased by Des Moines-based Meredith Broadcasting Group at a modest premium. With Bryan gone, there is little to tie the corporate headquarters to Richmond. If Meredith takes over and consolidates operations in Iowa, Richmonders may have yet another reason to mourn Bryan’s passing.

There is a larger lesson here for those who obsess about the inequality of wealth and the rise of a permanent aristocracy. Once upon a time, Stewart Bryan ranked among Virginia’s wealthiest citizens. With money, lineage and social standing, he was a central figure in Richmond’s old elite. Disrupted by the Internet, the source of that wealth has shriveled. The old blue bloods hold no sway in Richmond any longer. Bryan’s passing marks the fading of a way of life. As long as America’s economy remains free, vibrant and dynamic, new generations of wealth will always supplant the old.

Who Will Report the News? Looks like BH Media… For a While

Image source: Wason Center for Public Policy

Image source: Wason Center for Public Policy

by James A. Bacon

BH Media, a  71-paper newspaper chain, has expanded its reach in Virginia by purchasing the Fredericksburg Free Lance-Star. The acquisition expands the number of print-internet media properties in Virginia from 32 to 33.

The company, owned by Warren Buffet’s Berkshire Hathaway, established a presence in Virginia when it acquired Media General’s newspaper portfolio, including the flagship Richmond Times-Dispatch as well as newspapers in Charlottesville, Lynchburg, Danville, Bristol and a slew of smaller communities. Since then, among more notable acquisitions, the company has picked up the Roanoke Times, the Martinsville Bulletin and now the Free Lance-Star.

The acquisitions are a sign of weakness, not strength, in the newspaper business. By the economic logic of the pre-Internet world, The Free Lance-Star should be prospering — it owns the market in the fastest-growing metropolitan region of Virginia. But digital media have eviscerated newspaper revenues everywhere. The family-owned company filed for bankruptcy in 2014 and was purchased by the New York investment firm that re-sold it last week to BH Media.

Newspapers serve a shrinking audience — mostly an older demographic that never made the switch from print to digital. And its advertising base has been hollowed out the Internet. Classified ads, once the most profitable revenue source of every newspaper, has moved overwhelmingly to an online format.

Consolidation slows the seemingly inevitable demise of newspapers by spreading overhead costs such as finance, administration, human resources and IT over more enterprises. Consolidation also allows newspapers to make more efficient use of expensive, high-capacity printing presses, which represent the industry’s largest capital expense. Newspapers also can pool editorial resources.

What should most concern the public is what the slow strangulation of Virginia’s newspaper industry means to the quality and scope of news coverage in the Old Dominion. Society is more complex than it has ever been. The intertwining of government and business is more pronounced. We have greater need than ever of a vibrant Fourth Estate capable of explaining news to the public, monitoring the political class and keeping the big boys honest. In the print industry’s heyday, newspapers fielded teams of reporters to conduct in-depth investigation and producing lengthy exposes. Only a handful of people read the lengthy treatises that resulted (I wrote a few myself), but the visibility was searing. Newspapers changed society.

Journalism in a Facebook-Twitter world. Who will do journalism’s heavy lifting as newspapers’ economic base continues to erode? According to a recent Wason Center for Public Policy survey, Virginia’s Millennials rely upon Facebook as their number one news source. Facebook doesn’t create any content — readers do, and for the most part, they simply point to content elsewhere on the Internet created by others. While Facebook arguably provides a useful service of allowing readers to aggregate content for their network of friends, from a content-creation perspective, it is a parasite. A very efficient, blood-sucking parasite. Facebook may well capture more economic value from a reader clicking through to newspaper content than the newspaper itself does — and without the considerable cost of collecting, vetting and editing the news.

Millennials do watch national and local TV, but broadcast TV stations are hardly known for their in-depth reporting. Local newspapers rank near the bottom of media they consume. I can foresee a time, 20 or 30 years hence, when Virginia will become destitute of local-regional news beyond the coverage of events and the re-writing of press releases because the economics of the news industry will support nothing else.

We then can contemplate the irony of living in an era of incredibly advanced technology in greater ignorance of what is happening around us than any time since the 19th, or maybe the 18th, century.

The Decline of Fact-Based News


I’ve been a relentless critic of the mainstream media, which I believe is infected with a liberal bias and has done great damage to this country with its one-sided narratives. But at least the media’s ideological biases are tempered by a journalistic ethos that stresses the need for objectivity, checking “the other side” of the story, and ascertaining the facts. The media may be guilty of cherry picking the evidence, but rarely do reporters make stuff up from whole cloth.

The media’s ability to live up to its journalistic credo is increasingly in jeopardy. According to Elaine C. Kamarck and Ashley Gabriele with the Brookings Institution, total newsroom employment has declined from 43,000 nationally in 1978 (when I was embarking upon my journalistic career) to 32,900 by 2015 — a decline of 26% — even as society was becoming more complex. There still is serious journalism going on, but much of it resides behind paywalls accessible only to elite audiences that can afford the hefty subscriptions.

Meanwhile, the general public relies less upon traditional gumshoe-journalism outlets for their “news” and more upon digital content increasingly imbued with entertainment, such as Jon Stewart’s “The Daily Show” or Rush Limbaugh’s talk radio show. Even those programs, as biased as they are, are at least tethered to reality by a reliance upon video and news clips generated by the mainstream media for source material.

What is especially concerning is the proliferation of unmediated content on email and social media. I can’t count the number of right-wing rants about Obama’s faked birth certificate or some other paranoid obsession that some gullible correspondent has forwarded to me. Distorted information and outrageous lies propagate on the left wing of the ideological spectrum as well.

Social media has accelerated the metabolism of rumor-mongering to a speed faster even than email, often with profoundly negative consequences. A recent comment by Spike Lee, who is promoting a new movie about the epidemic of gun violence in Chicago, struck a chord. Gangsters respond to unfiltered, unmediated Instagram, Twitter and Facebook posts “not by typing something on their phones but by bang, bang, bang,” Lee told CNN’s Anderson Cooper.

With email and social media, people create insular networks of like-minded people who rarely question one another’s biases and assumptions. There are no fact-checking intermediaries in social media. The nature of social, cultural, economic and political reality is so complex that anyone can put a plausible-sounding but profoundly wrong spin on just about any issue. Everyone believes what they want to believe, and society schisms into mutually uncomprehending factions.

I don’t see how it ends well.


Alpha Natural Resources: Running Wrong

Alpha miners in Southwest Virginia (Photo by Scott Elmquist)

Alpha miners in Southwest Virginia
(Photo by Scott Elmquist)

 By Peter Galuszka

Four years ago, coal titan Alpha Natural Resources, one of Virginia’s biggest political donors, was riding high.

It was spending $7.1 billion to buy Massey Energy, a renegade coal firm based in Richmond that had compiled an extraordinary record for safety and environmental violations and fines. Its management practices culminated in a huge mine blast on April 5, 2010 that killed 29 miners in West Virginia, according to three investigations.

Bristol-based Alpha, founded in 2002, had coveted Massey’s rich troves of metallurgical and steam coal as the industry was undergoing a boom phase. It would get about 1,400 Massey workers to add to its workforce of 6,600 but would have to retrain them in safety procedures through Alpha’s “Running Right” program.

Now, four years later, Alpha is in a fight for its life. Its stock – trading at a paltry 55 cents per share — has been delisted by the New York Stock Exchange. After months of layoffs, the firm is preparing for a bankruptcy filing. It is negotiating with its loan holders and senior bondholders to help restructure its debt.

Alpha is the victim of a severe downturn in the coal industry as cheap natural gas from hydraulic fracturing drilling has flooded the market and become a favorite of electric utilities. Alpha had banked on Masset’s huge reserves of met coal to sustain it, but global economic strife, especially in China, has dramatically cut demand for steel. Some claim there is a “War on Coal” in the form of tough new regulations, although others claim the real reason is that coal can’t face competition from other fuel sources.

Alpha’s big fall has big implications for Virginia in several arenas:

(1) Alpha is one of the largest political donors in the state, favoring Republicans. In recent years, it has spent $2,256,617 on GOP politicians and PACS, notably on such influential politicians and Jerry Kilgore and Tommy Norment, according to the Virginia Public Access Project. It also has spent $626,558 on Democrats.

In 2014-2015, it was the ninth largest donor in the state. Dominion was ahead among corporations, but Alpha beat out such top drawer bankrollers as Altria, Comcast and Verizon. The question now is whether a bankruptcy trustee will allow Alpha to continue its funding efforts.

(2) How will Alpha handle its pension and other benefits for its workers? If it goes bankrupt, it will be in the same company as Patriot Coal which is in bankruptcy for the second time in the past several years. Patriot was spun off by Peabody, the nation’s largest coal producer, which wanted to get out of the troubled Central Appalachian market to concentrate on more profitable coalfields in Wyoming’s Powder River Basin and the Midwest.

Critics say that Patriot was a shell firm set up by Peabody so it could skip out of paying health, pension and other benefits to the retired workers it used to employ. The United Mine Workers of America has criticized a Patriot plan to pay its top five executives $6.4 million as it reorganizes its finances.

(3) Coal firms that have large surface mines, as Alpha does, may not be able to meet the financial requirements to clean up the pits as required by law. Alpha has used mountaintop removal practices in the Appalachians in which hundreds of feet of mountains are ripped apart by explosives and huge drag lines to get at coal. They also have mines in Wyoming that also involve removing millions of tons of overburden.

Like many coal firms, Alpha has used “self-bonding” practices to guarantee mine reclamation. In this, the companies use their finances as insurance that they will clean up. If not, they must post cash. Wyoming has given Alpha until Aug. 24 to prove it has $411 million for reclamation.

(4) The health problems of coalfield residents continue unabated. According to a Newsweek report, Kentucky has more cancer rates than any other state. Tobacco smoking as a lot to do with it, but so does exposure to carcinogenic compounds that are released into the environment by mountaintop removal. This also affects people living in Virginia and West Virginia. In 2014, Alpha was fined $27.5 million by federal regulators for illegal discharges of toxic materials into hundreds of streams. It also must pay $200 million to clean up the streams.

The trials of coal companies mean bad news for Virginia and its sister states whose residents living near shut-down mines will still be at risk from them. As more go bust or bankrupt, the bill for their destructive practices will have to borne by someone else.

After digging out the Appalachians for about 150 years, the coal firms have never left coalfield residents well off. Despite its coal riches, Kentucky ranks 45th in the country for wealth. King Coal could have helped alleviate that earlier, but is in a much more difficult position to do much now. Everyday folks with be the ones paying for their legacy.

Renewable Energy: A Tale of Two Virginias

Apologies to Mr. Dickens

Apologies to Mr. Dickens

By Peter Galuszka

Call it a tale of two Virginias – at least when it comes to renewable energy.

One is the state’s traditional political and business elite, including Dominion Resources and large manufacturers, the State Corporation Commission and others.

They insist that the state must stick with big, base-loaded electricity generating plants like nuclear and natural gas – not so much solar and wind –to ensure that prices for business are kept low. Without this, recruiting firms may be difficult.

The other is a collection of huge, Web-based firms that state recruiters would give an eyetooth to snag. They include Amazon, Google, Facebook and others that tend to have roots on the West Coast where thinking about energy is a bit different.

Besides the Internet, what they have in common is that they all vow to use 100 per cent of their electricity from renewable sources. What’s more, to achieve this goal, all are investing millions in their own renewable power plants. They are bypassing traditional utilities like Dominion which have been sluggish in moving to wind and solar.

So, you have a strange dichotomy. Older business groups are saying that the proposed federal Clean Power Plan should be throttled because it would rely on expensive renewables that would drive away new business. Meanwhile, the most successful and younger Web-based firms obviously aren’t buying that argument.

I have a story about this in this week’s Style Weekly.

In Virginia, the trend is evidenced by Amazon Web Services, which sells time on its cloud-computing network to other firms. It is joining a Spanish company, Iberdola Renewables LLC, in building a 208-megawatt wind farm on 22,000 acres in northeastern North Carolina, just as few miles from the Virginia border. Three weeks earlier, on June 18, Amazon announced it plans a 170-megawatt solar farm in Accomack County on the Eastern Shore.

Dominion, which has renewable projects in California, Utah and Indiana and the beginnings of some small ones in Virginia, says it is not part of the projects. It could possibly get electricity indirectly from them. Amazon’s power will be sold on regional power grids to business and utilities.

When they complete such sales, the Net-focused firms will get renewable energy certificates that can be used to show that they have put as much renewable energy into the electricity grid as they have used, says Glen Besa, director of the Virginia chapter of the Sierra Club.

This will be especially important in Northern Virginia where there are masses of computer server farms used by Amazon and others. These centers used 500 megawatts of power in 2012 and demand is expected to double by 2017. Also, for years, the region has hosted such a large Internet infrastructure that at least half, perhaps 70 percent, of the Net’s traffic goes through there.

Part of the back story of this remarkable and utility-free push for renewables is that environmental groups are shaming modern, forward-looking firms like Amazon to do it.

Amazon Web Services was the target of criticism last year when Greenpeace surveyed how firms were embracing renewable energy. The report stated that the firm “provides the infrastructure for much of the Internet” but “remains among the dirtiest and least transparent companies” that is “far behind its major competitors.”

Dominion also got bashed in the report. Greenpeace says, “Unfortunately, Dominion’s generation mix is composed of almost entirely dirty energy sources.” Coal, nuclear and natural gas make up the vast majority of its power sources.

Its efforts to move to renewable sources have been modest at best. In regulatory filings, Dominion officials have complained that renewable energy, especially wind, is costly and unreliable although they include it in their long-term planning.

Dominion has plans for 20-megawatt solar farm near Remington in Fauquier County and is working on a wind farm on 2,600 acres the utility owns in southwestern Virginia. It has renewable projects out-of-state in California, Utah and Indiana. The output is a fraction of what Amazon plans in the region.

In a pilot offshore wind project, Dominion had planned on building two wind turbines capable of producing 12 megawatts of power in the waters of Virginia Beach. It later shut down the project, saying new studies revealed it would cost too much. It says it might continue with a scaled down project if it got extra funding, such as federal subsidies.

The utility says it must build more natural gas plants and perhaps build a third nuclear unit at its North Anna power plant to make sure that affordable electricity is always available for its customers.

As Amazon announced its new renewal projects, Greenpeace has changed its attitude about the company. Now it praises Amazon for its initiatives in Virginia and North Carolina. “I would like to think we have pushed Amazon in the right direction,” says David Pomerantz, a Greenpeace spokesman and analyst. He adds that Amazon has some work to do in making its energy policies “more transparent.”

One unresolved issue is that two neighboring states, North Carolina and Maryland, have “renewable portfolio standards” that require that set percentages of power produced there come from renewables. West Virginia had such a standard but has dropped it. In Virginia, the standard is voluntary, meaning that Dominion is under no legal obligation to move to solar or wind. It also gives the SCC, the power rate regulator, authority to nix new power proposals because they might cost consumers too much, providing Dominion with a handy excuse to move slowly on renewables.

Another matter, says Pomerantz, is whether Virginia’s legislators will enact “renewable energy friendly policies” or watch hundreds of millions of dollars in renewable project investments go to other states, such as North Carolina.

So, you have a separate reality. Traditionalists are saying that expensive renewables are driving away new business, while the most attractive new businesses are so unimpressed with traditionalist thinking that they are making big investments to promote renewable energy independently.

It isn’t the first like this has happened.

The Ironies of Virginia’s Growing Diversity

Midlothian’s New Grand Mart taps state’s growing diversity

 By Peter Galuszka

Suddenly immigration is popping up as a major issue in Virginia and the nation.

Virginia Beach has been dubbed a “sanctuary city” for undocumented aliens by Fox News and conservative Websites. GOP presidential hopeful Donald Trump is scarfing up poll number hikes by calling Mexicans trying to enter the U.S. illegally “rapists” and proposing an expensive new wall project to block off the southern border. Pro-Confederate flag advocates are pushing back against anti-flag moves, but they can’t escape the reality they are conjuring up  old visions of white supremacy, not their version of respectable Southern “heritage.”

So, if you’d like to look at it, here’s a piece I wrote for The Washington Post in today’s newspaper. When I visited a new, international food store called New Grand Mart in Midlothian near Richmond, I was impressed by how large it was and how many people from diverse backgrounds were there.

Looking further, I found one study noting that Virginia is drawing new groups of higher-income residents of Asian and Hispanic descent. In the suburbs, African-Americans are doing well, too.

The Center for Opportunity Urbanism ranked 52 cities as offering the best opportunities for diverse groups. One might assume D.C. and Northern Virginia would rank well, and they do. More surprising was that Richmond and Virginia Beach rank in the top 10 in such areas as income and home ownership. True, mostly black inner city Richmond has a 26 percent poverty rate but it seems to be a different story elsewhere.

Stephen Farnsworth of the University of Mary Washington says that economic prosperity and jobs that had been concentrated in the D.C. area, much of it federal, has been spread elsewhere throughout the state. It may not be a coincidence that New Grand Mart was started in Northern Virginia by Korean-Americans who undertook research. It revealed that the Richmond area was a rich diversity market waiting to be tapped. They were impressed and expanded there.

Other areas that do well in the study are Atlanta, Raleigh, N.C. and ones in Texas, which show a trend of job creation in the South and Southwest outpacing economic centers in the Northeast, Midwest and in parts of the West. Another story in today’s Post shows that there are more mostly-black classrooms in Northern cities than in the South. The piece balances out the intense reevaluation of Southern history now underway. A lot of the bad stuff seems to have ended long ago, but somehow similar attitudes remain in cities like Detroit and New York.

This progress is indeed interesting since old-fashioned American xenophobia is rearing itself again.

In Virginia, the long-term political impact will be profound as newer groups prosper. They may not be as inclined as whites to embrace Virginia’s peculiar brand of exceptionalism, such as their emotional mythology of Robert E. Lee and Thomas Jefferson. Their interest in them might be more dispassionately historical.

And, as the numbers of wealthier people from diverse backgrounds grow, they may be less willing to keep their heads down when faced with immigrant bashing. That’s what people of Hispanic descent did in 2007 and 2008 when Prince Williams County went through an ugly phase of crackdowns on supposed illegals. They could strike back with their own political campaigns.

Whether they will be blue or red remains to be seen. It’s not a given that they’d be Democratic-leaning. Farnsworth notes, however, that as more diverse people move to metropolitan suburbs, whites in more rural, lower-income places may become more reactionary out of fear. Hard-working and better-educated newcomers might be out-classing them in job hunts, so they might vote for politicians warning of a yellow or brown peril.

In any case, New Grand Mart presages a very crucial and positive trend in Virginia. It shows the irony of the hard right echo chamber peddling stories designed to inflame hatred and racism, such as the one about Virginia Beach being a “sanctuary” for illegals. In fact, the city is attracting exactly the  well-educated and hard-working newcomers of diverse backgrounds upon whom it can rest its future.

But we’re in an age of bloated billionaires with helmet hairdos and no military experience claiming that former Republican presidential candidate John McCain, a shot-down Navy pilot who spent five years in a brutal North Vietnamese prison, is not a hero. If Virginia can ignore such time-wasters and embrace diversity, it will be a better place.

Why Can’t Dominion Do Big Wind Projects?

A wind farm in Texas

A wind farm in Texas

 By Peter Galuszka

Down in the swamplands and farmlands of northeastern North Carolina, construction has begun on a huge new wind farm that will be the largest so far in the southeastern U.S.

Iberdrola Renewables LLC, a Spanish firm, has begun construction on the long-awaited $600 million project with financial help from Amazon, which also plans a solar farm on Virginia’s Eastern Shore. The Tar Heel project will stretch on 22,000 acres and could generate about 204 megawatts of power.

The curious part of this is that the farm is only about 12 miles of the Virginia line northwest of Elizabeth City, N.C.

That’s not far at all from the Old Dominion. But Dominion Resources, Virginia’s leading utility, has been sluggish in pushing ahead with wind, citing concerns about cost. It pulled the plug on an offshore pilot project involving only two wind turbines that would have a relatively tiny power output off of Virginia Beach.

So why were renewable energy firm executives and public officials celebrating yesterday in North Carolina and not Virginia?

That’s an easy one. North Carolina has a renewable portfolio standard that requires utilities to produce at least 12.5 percent of their power from renewables. Virginia has a similar plan, but being a “pro-business” state, Virginia has made it voluntary. So, Dominion doesn’t really have to do anything at the moment to push to wind, solar or other renewable.

It might have more incentive to do so when the U.S. Environmental Protection Agency finalizes rules on its Clean Power Plan later this year, but no one really knows what the final form will be.

Nonetheless, Dominion has marshaled its money and its lobbyists to change how regulators over see it in this regard. The General Assembly, some of whose members get huge contributions from Dominion, hurriedly passed a bill this session changing the rules in ways that Dominion wants.

To be sure, Dominion has some wind farms in other states. But here in Virginia, it is pitching the old saw that wind power is too expensive and unreliable and so on.

It may have been at one time. When Iberdrola pitched the plan to put 102 wind turbines on 22,000 acres in N .C., the common wisdom was that the southeast just doesn’t have the natural wind power. The winds are too light, usually.

But this changed when new technology allowed wind turbines to go from about 260 feet into the air to more than 460 feet or almost as much as the Washington Monument. Once that happened, the Carolina wind farm became a go. Of course, critics say that wind turbines have negatives such as their capacity to slice apart birds and be an eyesore.

What’s better for humanity, however? Coal or even natural gas plants or ones that have no pollution, especially carbon, footprint?

Another interesting aspect of this story is how Amazon is getting involved. The retailing giant is becoming an electric renewable utility in its own right. It wants to have renewable power run the massive servers that it relies upon to do business. But instead of screwing around with hidebound, traditional utilities like Dominion that are often reluctant to warmly embrace renewable energy, Amazon is doing it itself.

Amazon is also putting in a 170 megawatt solar farm in Virginia’s Accomack County which has terrain similar that of Perquimans and Pasquotank Counties in North Carolina that will host the wind farm.

To be fair to Dominion, the utility has a legal responsibility to supply its customers with electricity on a 24/7 basis. It needs a diverse energy mix to be able to do that.

But one wonders why Dominion keeps pushing this bugaboo about wind. Its sister utilities have raised the same cry. That could be why wind represents only 5 per cent of the electrical mix in the U.S., even though there are wind farms in 36 states.

It’s different in other countries. Denmark gets 28 percent of its power from wind. Spain, Portugal and Ireland each get 16 percent from wind.

Isn’t it time for Dominion to get off the dime and do more with wind, rather than using its deep pockets to get paid-for Virginia politicians to do its bidding and change regulatory rules at its whim?