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Albemarle Place:

Can a Giant New Development be Part of Charlottesville's U.S. 29 Traffic Solution?

 

By Bob Burke

 

CHARLOTTESVILLE - Whoever picked this burg as the nation’s best place to live probably didn’t drive on U.S. 29.

 

The city has plenty of college-town charm, and surrounding Albemarle County showcases Virginia’s beautiful piedmont. But north of the city, the eight-laned U.S. 29 runs like a scar across the landscape. A jumble of banks, restaurants, gas stations, old and new shopping centers are so poorly stitched together that you can’t get from one to the next without first getting back onto U.S. 29 and clogging the traffic there.

 

This stretch of U.S. 29, which carries about 57,000 vehicles a day at the Charlottesville city limits, is among the worst thoroughfares in Virginia. Yet that’s exactly where Albemarle County planners have OK’d plans for a whopping 1.9 million square feet of new development, including 780 residential units, a 150-room hotel, big retailers and a 14-screen cinema.

 

By traditional planning logic, the Albemarle Place project is in the worst possible location: The trips generated by thousands of additional residents and workers should turn U.S. 29 into a poster child for gridlock. But the Albemarle planners know what they’re doing. In fact, the rest of Virginia should watch this development closely because it may offer a way to harness economic growth into a mechanism for transforming the disconnected, traffic-plagued development of the past four decades into something far more livable.

 

What makes this project different is its approach to moving people between home, work and daily errands, trips that otherwise would crowd existing roads. The development follows the precepts of New Urbanism: a pedestrian- friendly mix of residential, retail and commercial that gives people a chance to live near where they work and shop.

 

Projects inspired by New Urbanism, a design trend that took root in the 1980s, can be found increasingly all around Virginia. Many such projects, however, are set in empty fields on the urban periphery. A handful, like Albemarle Place, seek to revitalize existing swaths of dysfunctional development.

 

Frank Cox, a leading local developer whose Cox Company has spent several years working on the Albemarle Place project, says the location is “the perfect place” to try the New Urbanism approach. “It is at the geographic heart as well as the demographic heart for all of central Virginia,” he says. “Almost every car going east or west has to go through there.”

 

Work on the site could begin by the end of the year. Cox and his partners haven’t revealed which businesses will occupy the project’s leasable space but say it will be an “upscale” shopping district. The developers have also pledged more than $5 million in transportation and other public capital improvements.

 

Cox’s firm won a rezoning for the site in late 2003 with strong support from county officials, who praised it for following the county’s new “Neighborhood Model,” which calls for a more urban-styled development of mixed uses, interconnected transportation networks and clear boundaries with rural areas. Besides adopting the neighborhood model, the county is steering growth into designated development areas around Charlottesville in response to sprawling development. The population in Albemarle has risen more than 10 percent since 2000 to over 88,000 people.

 

Cox acknowledges that his project will increase the number of vehicle trips in the immediate area. The difference from other developments, he says, is that many of those trips will happen inside the project – without spilling onto U.S. 29.

 

When the project is completed it will produce about 41,500 vehicle trips on an average weekday, according to a 2001 traffic study. But close to 20 percent of those will occur inside the development or involve passing vehicles that would have been on the road anyway. “A typical shopping center of the same size would create a lot more” trips on the existing road network, says Juandiego Wade, transportation planner for Albemarle County.

 

The master plan shows a grid-like network of tree-lined streets with major retailers mixed in with smaller stores, offices and apartments. There are parking decks to hold most of the cars, which will put more of the retail locations within walking distance. People can park once and do several errands. Says Cox: “We will absorb traffic.”

U.S. 29 as it looks today

 

U.S. 29 as local planners envision it

 

Initially, the project’s ability to ameliorate congestion will be limited for a couple of reasons. For one, the design is starkly different from the existing development around it. The 80-acre site stands at an intersection of U.S. 29 and Hydraulic Road, a popular shortcut for locals to the Route 250 Bypass around Charlottesville. Across U.S. 29 is a Big Kmart. On the opposite side of Hydraulic Road sits a no-sidewalks neighborhood of small brick homes. Next door on U.S. 29 is the former plant for Comdial Corp., a telecom equipment firm.

 

People may be able to park and walk around inside Albemarle Place, but otherwise the place will be an island. “Once you’re in, you can get around, “ says Alia Anderson, director of the Charlottesville-based Alliance for Community Choice in Transportation. But without a car, “getting to the development from anywhere else is pretty much impossible.”

 

Secondly, right in the middle of the site is the Sperry Marine plant, which blocks part of the internal road network that could help mitigate the impact on U.S. 29, says John Giometti, the local planning and land development manager for the Virginia Department of Transportation. “As always with anything of that magnitude, the devil sometimes is in the details.”

 

If the land around the Comdial site next door is ever redeveloped, it will face the same problem, Giometti says. If the two properties “had been master-planned and developed as one piece, I think you would really see the true benefits of this style of development.”

 

Despite the difficulties, there are regional efforts to extend the New Urbanist approach along the U.S. 29 corridor. Last year the Thomas Jefferson Planning District Commission and the region’s Metropolitan Planning Organization produced a 105-page report titled UnJAM 2025 that outlined some options for dealing with the region’s traffic woes. Among its goals is the creation of a well-connected network of roadways parallel to major highways.

 

The Albemarle Place project is at least an early step in that direction, says Harrison Rue, executive director for the planning district commission. “If, as one of a series of similar improvements along U.S. 29, it provides a piece of parallel route, and , as other development occurs, we are able to locate other pieces of parallel routes and really connect the dots, we’ll have gone a long way toward solving a lot of the transportation problem.”

 

Bacon's Rebellion News Service

July 20, 2005

 

 

 

 

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