One Man's Trash

Norman Leahy


 

The Rhetoric of the Tax Debate

 

Mark Warner knew how to beguile Republicans lawmakers who didn't like to raise taxes. Tim Kaine doesn't have the same knack: He's just getting them mad.


 

A few weeks back Cornell economist Robert Frank took to the pages of the New York Times to address what he sees as the difficulty the nation faces in discussing taxes, and specifically, tax increases. While Frank’s focus was on the national discussion, some of the same difficulties with language are evident in Virginia, where those who oppose new or higher taxes enjoy any number of nicknames, ranging from the comparatively mild “anti-taxer,” to the more colorful “flat-earther.”

 

Those who favor higher taxes, by contrast, lack such endearing nicknames. The closest they come to having a handle is “moderate.” Or perhaps “sensible.” Or oddly, “fiscally responsible.”

 

Now compare the two lists. Would the average taxpayer rather listen to the flat-earther or the sensible moderate?

 

Let’s look at some other examples. Frank, who opts for the “anti-taxer” nickname, believes that this nefarious group has effectively poisoned the rhetorical well, reducing the debate on taxation to bumper sticker slogans that are meant to obscure and mislead. The result is that major tax hikes, at least nationally, are unknown, and as such, America is "...sliding toward second-class status in the world economy."

 

There are grains of truth to this. Republican office seekers often sign the Americans for Tax Reform pledge not to raise income taxes (though other forms of taxation are acceptable). ATR and its founder, Grover Norquist, have been somewhat successful in enforcing this pledge. In the process, Norquist and others have stripped most of the nuance from any debate over taxes. As Frank notes: 

In short, realistic proposals for solving our budget problems must include higher revenue. But unless political leaders can develop strategies for dealing with the powerful anti-tax rhetoric that has sunk similar proposals in the past, the impasse will continue.

There are strategies for dealing with the all-powerful anti-tax rhetoric. And many of them have been developed right here in Virginia. Mark Warner proved they existed in 2004, when, with the compliance of the then-Republican controlled Senate, he framed tax hikes as tax reform. Ordinarily, this approach, alone, would not have succeeded. But coupling the need for new revenue with a theoretical threat to Virginia’s AAA bond rating made some on the Republican side pay heed.

 

But even then, bond ratings are esoteric things. So, the case was further bolstered by the clever addition of where that additional tax money would go – schools, police, social services -- the sorts of programs that reach a far broader cross-section of the electorate than mere tax reform ever could.

 

But Warner was even more fortunate in that his tax hike was made to look positively miserly compared to that proposed by then Senate Finance Committee Chair John Chichester. When a Democrat looking for additional revenue is trumped by a Republican seeking even more, it’s exceedingly difficult for anti-taxers to maneuver. They can stand their ground, as they did for some time, or they can fold. And in the end, they folded, not wishing to look like they were the ones who stood against kids, cops and the poor (and the bond traders).

 

This 2004 tax hike episode was a model for how to change the debate over taxes in favor of the pro-tax side. The ripples are still being felt in Virginia politics, as Republicans continue to give ground on taxation (though under the guise of fees or new taxing districts). And the architect of the new tax language, Mark Warner, is the front-runner to replace John Warner in the U.S. Senate.

 

But that does not necessarily mean the new language has become permanent. Gov. Timothy M. Kaine is not as adept at employing Warner’s dictionary, and has suffered some minor setbacks. He was unable to get a package of tax hikes specifically for roads through the legislature (but still saw the GOP plump for more revenue by other means). He has stood by the abusive driver fees (which may be axed in the next session), prefers to retain the additional $1 fee for car registration (which Tommy Norment has backed away from after initially supporting the idea) and has proposed hiking the driver’s license fee in his next budget (the fate of which will be decided soon).

 

Part of the Governor’s difficulty has been the fallout from the 2004 tax fight. Republicans were to some degree chastened by the experience. They are not eager to repeat the experience and may be even less so after this November’s elections. But another, and more serious, problem for the governor, is his own language. As Jeff Schapiro reported:

Having struggled with Republicans since taking office nearly two years ago, Kaine knows what he's up against.

 

"I think the stakes for them are to show that they want to work in a cooperative way or do  they want to be marginalized as being bomb- throwers," Kaine said.

 

He added that some Republicans -- bowing to the party's dominant conservative wing -- are "searching to create issues of division rather than coming together and solve problems."

Unlike his predecessor, who aggressively courted Republicans, Kaine uses language that belittles the other side. That's hardly a strategem for winning GOP cooperation. Kaine is even pushing away Republicans who supported Warner’s tax hikes in 2004. On his plan for tapping $180 million in transportation money for other budget items, for instance, Kaine called the criticism of Del. Joe May and others “goofy.”

 

As for his borrowing the maximum amount from the rainy day fund, the famously moderate Sen. Walter Stosch, R-Henrico, believes the Governor is crossing the line: "It is not a modest withdrawal," he said. "It is a raid."

 

What this early exchange of words shows is that the tax rhetoric Mark Warner employed in 2004 is either being forgotten or ignored by his successor. That doesn’t mean the anti-taxers are calling the tune once again (if they ever really did). What it does show is that the language of higher taxes depends as much on the personalities as it does on the words. And right now, the personalities are more interested in scoring points than in coming together, moving forward, or whatever else their bumper stickers say.

 

-- December 27, 2007

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Contact info

 

Norman Leahy, a senior copywriter at a Richmond-area marketing agency, lives in the leafy suburbs of Henrico County. 

 

Read his profile here.

 

Contact:

   normanomt[at]

      hotmail.com