One Man's Trash

Norman Leahy


 

Truth in Packaging

The CW says Republicans lost General Assembly seats last week because their candidates were too conservative. But look closely: "Moderates" were evicted, while those who stuck to their principles survived.


 

The votes are in from last week’s elections. And the winners are…

 

…well, that depends. The Democrats seized control of the Senate and made gains in the House. Their electoral momentum has at least some of them positively giddy. Of course, now they have to follow up those gains and actually show results.

 

If the Dems' congressional counterparts are any indication of what those results might be, then the more ardent among the Democratic faithful would be well advised to look into anger management classes. And chief among them would be Gov. Timothy M. Kaine.

 

Remember, Tim: Governors come and go, but legislators stick around. And the closer you come to the end of your term, the less inclined they are to burnish your legacy (especially if it puts their own chances of survival at risk.  Ask Jim Gilmore to fill you in).

 

And now what of the losers? After all, that’s where the real fun is. The conventional wisdom for Republicans has quickly hardened. One of its more interesting expressions  comes from my fellow NBC 12 blogger, Paul Goldman. Of course, Paul is not a Republican, so some will dismiss his beliefs out of hand. That’s a mistake, because he delivers both the CW and its antidote. First, the CW:

Still, demographics, as they say, is destiny and in that regard, changes in NOVA are making it hard for even the best of Republicans to win with what is perceived as the failed message of yesterday. By this time next year, Northern Virginia will have gone overwhelmingly for Democratic Senate nominee Mark Warner and whomever the Democrats nominate for President.

 

In this regard the Virginia Republican Party may feel their candidates are getting a bad rap, and this image of them in NOVA of being an intolerant narrow-minded party blinded to the practical needs of a growing state by an obsession with making purity more important than performance, is unwarranted.

 

Yet there is an iron law of politics that must always be observed: Don't blame the customer. If such an image is what key swing voters believe, then you either deal with it, or you lose with it. Your choice.

There is some truth here, as image and messaging continues to be, as it has always been, critical to a party's success (more on those items later). But there are some holes in this line of thinking, too. Let’s just take a quick walk through some of the results to see if we can find them…

 

Sen. Jay O'Brien, a conservative, is narrowly beaten. At the margins, his defeat could be attributed to the cloud of uncertainty and controversy that dogged the Faisal Gill candidacy for delegate in Prince William County (portions of which overlapped O’Brien’s Senate district). But as Greg Letiecq  points out:

What is pretty easy to determine is that in 2003 Jay O’Brien got much better results out of Fairfax County than he did in 2007. A significant decrease in the effectiveness of the FCRC, improved organization by Fairfax Democrats, and a stronger opponent in 2007 made it a much tougher race for Jay O’Brien this year than in his last election.

One of those points – about the decreased effectiveness of the Fairfax Republican Committee – cannot be ignored by anyone looking for an answer to what happened in NoVa. When the party organization is either weak, unorganized, indebted, or simply more interested in internal squabbling than it is in winning elections (and a case can be made that the Fairfax GOP is all of these, and more), then Republican candidates start out disadvantaged in almost any race.

 

Which means that to be successful, they have to rely increasingly on their own resources to win, which is exactly what happened with one of the region's most conservative Republicans, Ken Cuccinelli.

 

An indefatigable campaigner and organizer, Cuccinelli faced a well-funded, though rather… interesting… challenger. He won – barely. There will most likely be a recount, but if history is any guide, he ought to maintain his miniscule margin. I think he owes his victory both to his tenacious campaigning and his unabashed conservative message.

 

Contrast that with what happened to Sen. Jeannemarie Devolites-Davis. She vocally, even eagerly, disavowed her party label. She embraced issues like gun control that put her to the left of her Democratic challenger, Chap Peterson. This stand also earned her the endorsement of New York Mayor Michael Bloomberg. None of it helped. So how did things go for Republican Delegates?

 

Tim Hugo managed to survive, and so, too, did the man who is arguably the most conservative House member, Bob Marshall. One ominous sign is that Dave Albo, one of the principles behind the infamous abuser fee law, saw a surge in write-in votes against him. Had the Democrats challenged him, he might very well have lost.

 

So what do these results show us? If it's that those who fit the stereotype of being "intolerant and narrow-minded" still managed to do muddle through. Those who fit what the conventional wisdom believes is essential for Republican rebirth, however, fared poorly.

 

To use Paul’s construct, the customer -- the voter -- expressed a preference for truth in packaging. If Sen. Davis disavows her party, fine, we may as well opt for the Democrat who sticks with his. Sen. Cuccinelli is a tough conservative? Fine, he can still get our votes, but he'd best look at his future options closely. Bob Marshall is really, really conservative? Sure, but we'll vote for him anyway.

 

Northern Virginia, then, is not necessarily lost to the GOP.  Nor is it necessarily a lock for Democrats. Demographic changes affect everyone, regardless of party. What matters more, it seems, is having a candidate who is willing to work hard and stand on principle.

 

A lapsed Democratic friend of mine said yesterday that things weren't that bad for Republicans. They still have the House, they still have a role in redistricting, and they managed to shed some of the players who muddied their brand. Sure they took a licking. But they will be the stronger for it. As Goldman wrote in his post-election piece:

The Democrats showed good strength, but so did the Republican party in a less than ideal environment for their side.

 

We Democrats have to realize that the Republican message on fiscal matters, social issues, and illegal immigration is very powerful even if it is somewhat devoid from their actual performance, both recently in Richmond and currently at 1600 Pennsylvania Avenue.

Yes, there is power in this message. It saved some Republicans on Tuesday and catapulted others into the legislature for the first time. The challenge is to act upon that message and show voters that they really meant what they were saying on the campaign trail. Truth in packaging – learn it, love it, live it.

 

-- November 12, 2007

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Contact info

 

Norman Leahy, a senior copywriter at a Richmond-area marketing agency, lives in the leafy suburbs of Henrico County. 

 

Read his profile here.

 

Contact:

   normanomt[at]

      hotmail.com