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A
reception earlier this month
at the residence of the Ambassador of Germany to
the United States sparked more thought about
Virginia’s place in the global networks of
research, development and innovation. Featured
among the exhibits on energy and the environment,
the German beer and wine and the stunning views of
both Washington, D.C. and Arlington, sat
hydrogen-powered BMWs.
American
manufacturers, of course, are developing hydrogen
vehicles of their own. The BMW Hydrogen 7
displayed, however, has a 12-cylinder engine, top
speeds of 140 miles per hour and gives off
near-zero emissions -- water vapor, not carbon
dioxide. In the trunk were gift bottles of water
labeled simply “exhaust.” 16.9 fluid ounces of
reverse osmosis, micron-filtered, carbon-filtered,
protected-by-ozonation premium exhaust for
drinking is a dramatic presentation of modern
research, development, innovation and creativity.
Deep
down Virginians, like Germans, know that R&D
and innovation are key drivers of economic growth,
essential elements of competitiveness and creators
of jobs, not just in pure science, technology or
engineering, but also in management, design,
sales, marketing, accounting and dozens of other
professions that are adapting and extending
technology tools. So why in a campaign season that
seems more parochial by the day are Virginians not
demanding talk about the networks and the
investments necessary to secure a leading position
for their children, their businesses and their
institutions in an innovation- driven future?
All
the sound and fury about undocumented aliens,
immigrants and foreign nationals, for example, has
revealed that expanding police, jail and other
enforcement services are the most expensive public
services a locality could provide. What if the
discussion, instead, were anchored in the
importance of foreign nationals and Americans of
foreign birth to our innovation economy (“The
Ethnic Composition of U.S. Inventors” by William
R. Kerr, Assistant Professor of Business
Administration at Harvard University, 2007)?
“The
contributions of immigrants to U.S. technology
formation are staggering,” Kerr suggests. “While
foreign-born account for just over 10% of the US
working population they represent 25% of the US
science and engineering workforce and nearly 50%
of those with doctorates.”
Chinese
and Indian ethnicities, in particular, are an
integral and growing part of invention in the U.S.
across all technology sectors – chemicals,
computers and communications, drugs and medical,
electrical and electronic, mechanical and others
(including agriculture, textiles and furniture).
Hispanic, Filipino and Korean contributions are
growing, too, to Virginia’s advantage.
An
economic development strategy for Virginia that
recognizes and encourages those contributions in
the Commonwealth would substitute a careful and
measured response to immigration challenges for
current chest-thumping. A more mature response
from local officials might even increase the
attractiveness of their technology parks, such as
Innovation@Prince William. Cricket matches in new
information technology center Lebanon, Virginia,
for example, are turning out to be pretty
entertaining.
Why
does it matter? Virginia businesses know they are
engaged in a global competition that demands
global interoperability and products and services
that meet global expectations and standards. For
all its history, for example, the Internet is just
now expanding to fully support addresses in
alphabets other than those that use Latin or Roman
characters. Where will that value be created?
Could foreign nationals attracted to
Internet-centric Virginia as a place to create or
expand businesses to capture that value here?
Other
researchers find that locations that invest wisely
in knowledge workers and the infrastructure to
support them can reap the greatest rewards (“Capturing
Value in a Global Innovation Network: Comparing
the iPOD and Notebook PCs” by Kenneth Kramer,
Jason Dedrick and Greg Linden of the Personal
Computer Industry Center at the University of
California, Irvine, 2007). After comparing iPods
and notebook PCs and the chips, storage, software
and display technologies they share, the
California team concludes, “The key distinction
in who captures value is ... who defines the
market and controls standards.” That would be
Apple for iPod, Microsoft and Intel for PCs.
Researchers
found that while the components, assembly,
distribution and retail supply chains of the iPod
and notebook PCs are very similar, the so-called
value capture differs. For a $299 iPOD, for
example, Japan supplies $27 of inputs, the US $7,
Taiwan $4 and Korea $1. Unmeasured inputs and
direct labor total $113. Distribution and retail
costs add $75. Apple’s margin is $76. The value
capture for a $1,400 HP notebook includes the US
supplying $216 of inputs, Japan $81, Taiwan $23
and Korea $11. Unmeasured inputs and direct labor
total $548. Distribution and retail add $350. HP’s
margin totals $171.
“Where’s
China,” the authors ask, “the production
center?” It turns out that value added from
final assembly in China equals only a few dollars
of direct labor, less than five percent of final
value. The real value creation and capture lies in
the U.S. before and after production, including
the profits that translate into value for
shareholders, most of whom are in the U.S.
American advances in core technologies, such as
hard drive, flash memory, audio compression and
battery life helped make that value possible.
Innovation for iPod, in fact, meant creating a
whole new ecosystem in which it can be used --
iTune software and stores, interfaces with
vehicles and other systems, even content
agreements (such as the just concluded Apple-Apple
Records deal that will bring George Harrison’s
work within downloadable reach).
Companies,
therefore, the authors suggest, need to consider
not only how much to invest and where to focus
that investment, but also how to leverage global
networks and how to capture value. Locations, such
as Virginia (even Prince William), need to proceed
from facts, not myths or fears, in formulating
economic strategies to capture more value.
Locations need to prepare their people to compete
globally, not attempt to shield them from
competition, and to create an environment that
encourages entrepreneurs and uses a dynamic market
to accelerate innovation.
But
there is too little public discussion in Virginia’s
election campaign of even small steps toward
meeting these challenges. Information Technology
and Innovation Foundation (ITIF) head Robert
Atkinson, for example, is arguing anew that now is
the time to make the federal R&D tax credit
much more robust (“Expanding the R&D tax
credit to drive innovation, competitiveness and
prosperity” by Robert D. Atkinson, Information
Technology and Innovation Foundation, 2007). The
U.S. needs both more direct public investment and
more competitive indirect tax incentives, suggests
Atkinson, to meet competitive pressures from a
growing number of other countries intent on
anchoring the private-sector-driven global
research enterprise in their countries.
The
U.S. R&D tax credit that was the most generous
among developed nations when President Ronald
Reagan signed legislation creating it in 1981, now
is not nearly as generous as the incentives
offered in Canada, Australia, France or other
countries. “Qualified research expenses” in
excess of a specified base amount eligible for a
20 percent tax credit (reduced to an effective
rate of 13 percent because expensing of research
costs is reduced by the amount of the credit
taken) sounds like one big caveat.
The
U.S. is now 15th, at best, in tax generosity to
R&D.
Atkinson
argues that there is no question that the R&D
tax credit stimulates research by correcting a
market failure that keeps private firms from
capturing all the benefits of corporate research.
Private firms, therefore, tend to under invest in
research. Other advantages of the credit include
diversity in project selection, because many
private firms make the choices, and relatively low
compliance costs.
Atkinson’s
suggestions for important changes in tax policy at
the federal level, such as doubling the current
value of the credit, modifying the alternative
simplified credit and expanding the so-called flat
credit for collaborative R&D, also could work
in Virginia. Why not have the broadest definition
of qualified research expenses, waive specific
base amounts and make a state R&D tax credit
the most generous among technology states? Why not
encourage more R&D from firms already here and
jack up the Commonwealth’s competitive position
to induce firms to move R&D operations here?
A
state R&D tax credit could combine with other
policies to make Virginia the most attractive
place for the smartest people, the most respectful
place for a diverse population and the place where
the most innovative and mutually supportive
public, private and university partnerships can
thrive. All Virginians could raise a glass of
exhaust to that. We should talk.
--
October 15, 2007
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