by continually enhancing a seemingly simple
product with new features and advanced technology.
Ironman
wetsuits are made from a super light, super buoyant,
closed-cell neoprene. A special multi-coated surface
on the smooth rubber skin minimizes friction in
the water. A distinctive blue panel on the back
of the suit consists of a strong, ultra-stretch
elastic knit, with a thin neoprene micro-membrane.
The micro-membrane is waterproof but permits a
controlled heat release that helps an athlete
avoid overheating.
So-called
"Freedom Panels" in the underarms of
full-sleeved wetsuits are designed to provide
free movement and full rotation for the swimming
stroke. And collars can be custom fit to prevent
water entry without chaffing or restricting the
athlete's breathing. The goal, says the company
literature, is to create a product that hugs the
athlete's body "like a second skin."
Branching out from
its original brand, Ironman wetsuits, the company
has introduced an ultra high-performance, the
Xterra wetsuit. The product features the Hydro
Slide Zipper constructed "with no external
seams forcing water to vortex over the back,"
and catch panels that add friction to the stroke
to maximize forward propulsion. To keep the brand
separate from Ironman in the minds of consumers,
Simmons has set up a California office as Xterra
headquarters. The Ironman and Xterra websites
don't even link to one another.
Simmons approaches
his business like a Triathalon racer: He always
assumes there's someone right behind him. He never
lets up and he never looks back.
July 22, 2002
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