Bacon & Eggheads

Changing the World one Mind at a Time


The Art of Digital Communications

 

Blogs, websites, electronic newsletters, Internet clipping services...  The digital world is racing ahead so quickly it's hard to keep up. Bacon & Eggheads can help you integrate these amazing tools -- and provide the content to make them compelling.

 

Electronic newsletters are the hottest  tools in business-to- 

business marketing today. They're fast. They're flexible. They're inexpensive. And they provide phenomenal feedback that you'll never get from a print publication.

 

Anyone can produce an electronic newsletter in-house. But not everyone is equipped to extract the maximum value from their newsletter. Out-source the production and management of your publication to Bacon & Eggheads LC.

 

Here's what we can deliver in a turn-key package:

  • Newsletter layout and design

  • Production of a full-length feature story

  • Gathering and packaging content from other sources

  • E-mail distribution

  • Subscription management and promotion

  • Readership analysis

  • Integration of newsletter with your website

Out-sourcing Your Blog. Weblogs do two things that electronic newsletters cannot: They can provide fresh content daily, and they allow readers to interact with you by posting their own comments. Blogs are powerful tools for building community and gathering business intelligence in a way that websites and newsletters cannot.

 

Anyone can set up a blog -- it takes only a few minutes. But not everyone has the experience to create the kind of compelling content that keeps readers coming back. Out-source the production and maintenance of your blog to Bacon & Eggheads.

 

Here's what we will do for you:

  • Cull the content of the Internet for content appropriate to your subject matter, and post it daily.

  • Work with your in-house experts to post compelling commentary.

  • Supply readership analysis to refine your content going forward.

Ask us how blogs and electronic newsletters can work together!

 

Published by the most experienced business journalist in Virginia, Jim Bacon... former Publisher & Editor in Chief of Virginia Business magazine, publisher of Bacon's Rebellion, publisher of VA Newswire.

 

Prices available upon request.

 

Current publications:

 

Bacon's Rebellion, a biweekly, electronic op-ed page for Virginia's new economy, and a companion blog.

 

VA Newswire, a weekly, electronic newsletter for Virginia's business, venture and technology communities.

 

Greater Richmond Catalyst, an electronic newsletter published three times a year that chronicles the advanced materials/specialty chemicals industry sector in central Virginia. Client: The Greater Richmond Partnership.

 

Greater Richmond BioSynthesis, an electronic newsletter published three times a year that chronicles the life sciences sector in the Greater Richmond region. Client: The Greater Richmond Partnership.

 

Greater Richmond Logistics, an electronic newsletter published three times a year that chronicles the logistics sector in the Greater Richmond region. Client: The Greater Richmond Partnership.

 

Greater Richmond Working Capital, an electronic newsletter published three times a year that chronicles the financial/insurance sector in the Greater Richmond region. Client: The Greater Richmond Partnership.

 

Network of Space, a quarterly newsletter that chronicles the emergence of the mobile, or distributed, workforce. Client: AgilQuest Corporation.

 

The Road to Ruin, a project of Bacon's Rebellion, disseminates articles and opinion pieces about Virginia transportation policy via blog, electronic newsletter and e-mail. Client: Piedmont Environmental Council.

 

CBI Messenger, a quarterly newsletter keeping stakeholders of Commonwealth Biotechnologies up to speed on the company's technologies and research solutions.

 

Past Publications:

 

Brainwaves, an electronic newsletter addressing issues related to cognitive development in school children. Client: kSero Corporation.

 

Shenandoah Innovations, an electronic newsletter promoting the Central Shenandoah Valley. Client: Shenandoah Valley Partnership.

 

VCU School of Engineering Newsletter, an electronic newsletter promoting the Virginia Commonwealth University School of Engineering. Client: VC School of Engineering.

 


 

About Bacon & Eggheads

 

The "Bacon" in Bacon & Eggheads is Jim Bacon, publisher of Bacon's Rebellion and VA Newswire. Counting his tenure as editor and then publisher of Virginia Business magazine, he has 20 years of experience in business-to-business communications.

 

Our technology partner is 303 Media, developer of the Mail Manager e-mail management system. We use 303 Media's infrastructure to deliver e-mails, manage subscriptions and track readership. 303 Media also handles newsletter layout and design.

 

The "Eggheads" in Bacon & Eggheads include our free-lance writers, editors, project managers, graphic designers as well as experts in direct marketing, marketing segmentation analysis and search engine optimization.

 

Our partners:

 

303 Media operates Mail Manager, a proprietary e-mail management system, and has a deep expertise in e-mail marketing.

Methodgraphics is a talented and experienced designer of websites and electronic newsletters.

Mosbygrey combines an expertise in new media with a background in direct marketing and market data analysis.
 

Contact Information

James A. Bacon

(804) 873-1543

jabacon@baconsrebellion.com